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ConsumerMarketing Biz articles from July 2001
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ConsumerMarketing Biz archives from July 2001
Ocean Surfing CD ROM Builds Brand Awareness (and Sales) for Toes on the Nose.
July 2, 2001... CASE STUDY
CHALLENGE: After ten years in the surfing-related apparel business, Toes on the Nose President Richard Allred was bored of spending his marketing budget on the same-old, same-old campaigns, and he worried his marketplace was...
SoBe Beverages Wins Rabid Fans' Hearts By Canning Its Stagnant Old Site.
July 13, 2001... CASE STUDY
CHALLENGE: As SoBe's Director of Advertising Michael Joyce describes it, "We're more of a lifestyle than just a beverage."
SoBe makes herbally "enhanced" juices and teas. Rather than naming them after flavors, the company...
eRetailer Grows Revenues 24% in Six Months Through Search Engine Optimization.
July 20, 2001... CHALLENGE: Founded in 1938, Tiffen Manufacturing has been selling camera lenses and filters to professionals for 63 years. In the early 1990's, President Jim Long noticed that the digital camera marketplace to consumers was taking off, and he...
Rich Media Advertising Tips to Reach the Six Different Types of Web Surfers.
July 25, 2001... How do you make a "good" rich media campaign in terms of something that will get a good response rate even years from now when the "startled you into looking" factor goes away?
Part of it is just advertising greatness. The kind of thing...
Case Study: NetBank Achieves 12 Profitable Quarters By Obsessively Tracking Marketing Metrics.
July 27, 2001... On June 29th, when BankOne folded Wingspan Bank, MediaLifeMagazine pundits said (and we quote), "Wingspan's demise signifies the virtual impossibility of starting Internet pure- play banks, especially when those banks are new brands."We...
CinemaNow Proves Lots of Men Love Streamed Video Online.
July 30, 2001... CHALLENGE: In the mid 1990s, the big hot topic was "video-on- demand." All the top entertainment, cable and telecom industry trade magazines ran cover stories on it.Speakers theorized on it at dozens of trade shows.Cable and telecommunications...