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ConsumerMarketing Biz articles from July 2000
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ConsumerMarketing Biz archives from July 2000
AlwaysInStyle.com Integrates Print Catalogs and Email Marketing To Drive Traffic.
July 13, 2000... CASE STUDY
THE COMPANY: A joint venture between Hanover Direct, Inc. and AIS Marketing Services, AlwaysInStyle.com launched January 2000. The site is a "style, fashion and shopping advisory service." Visitors are a mix of women, teens and...
Special Report Part I: Creating Online Sweepstakes Campaigns to Attract Women.
July 13, 2000... Online sweepstakes are being lauded as one of the most cost-effective ways to attract targeted females to your Web site and reward loyal users. Before the Web, middle- aged women were more likely than any other group to enter mail-in...
How to Create Successful Online Sweepstakes to Market to Women: Part II.
July 20, 2000... What makes a good sweepstakes when marketing to women? eMarketingToHer.com visited several different sweepstakes sites targeting women to determine what works and what doesn't. Here are the six most common traits of successfully developed and...
How ShopTalk.com Signed Up 400,000 Ultra-Busy Moms in Just Five Months.
July 20, 2000... CHALLENGE: ShopTalk.com is a service for female consumers "who want to save money, but don't have the time to research products, offers, samples and discounts themselves." Users can enter their personalized mailbox via phone or Web to receive...