ConsumerMarketing Biz articles from January 2004

ConsumerMarketing Biz archives from January 2004

Johnson & Johnson Tests Moving TV Ads Online.
January 6, 2004... By Contributing Editor Anna Murray CHALLENGE: It was a wonderful campaign that ended up in a drawer. Johnson & Johnson had developed a series of print ads and TV commercials around the simple but incisive observation: "Having a baby...

1-800-FLOWERS.COM Reveals Four Tactics to Keeping Affiliate & Partner Sales Strong.
January 13, 2004... "It's a complex channel. You're not dealing with one AOL...with one Yahoo, but 40,000 different people in different situations with different business models." That's how Prakash Bharwani Senior Manager, Interactive Marketing,...

How to Get Shoppers to Actually Use the Web Kiosks in Your Retail Store: 5 Tactics.
January 20, 2004... Several years ago, traditional retail chain LAMPS PLUS launched an e-retail site. It was so successful that President and Owner Dennis Swanson began to wonder how he could merge the two -- bringing the strengths of the Web to his brick and...

Gift Site Tweaks Design to Raise Sales Conversions from 4.56% to 7.16%.
January 27, 2004... CASE STUDY: Oh the pain of a too-successful business.During the holiday 2001-season, PersonalCreations.com had such a surge of shoppers that the site crashed repeatedly. "There were whole days when the site was down," remembers Geoffrey...

Gift Site Tweaks Design to Raise Sales Conversions from 4.56% to 7.16%.(PersonalCreations.com )
January 27, 2004... CASE STUDY: Oh the pain of a too-successful business.   During the holiday 2001-season, PersonalCreations.com had such a surge of shoppers that the site crashed repeatedly. "There were whole days when the site was down,"...