ConsumerMarketing Biz articles from January 2003

ConsumerMarketing Biz archives from January 2003

How Penn State gets 2.38% Banner Ad Click Through Rates (Creative Samples Included).
January 10, 2003... CHALLENGE: It's a no-brainer to suggest Internet marketing for promoting distance learning courses. Most of the target market is - by definition - online. But it's harder to actually plan that marketing when you realize how fragmented the...

The Continuing Threat of Affiliate Automation: Risks to eRetailers, Rewards Portals & Affiliates.
January 16, 2003... By Jeff Molander, President Molander & Associates Inc If you think that the peer-to-peer (P2P) file sharing debate that rages within the entertainment industry has nothing to do with e- commerce, guess again. Not surprisingly, companies...

Irish Hospital Boosts Donation Site Visitors 300% With Low-Cost/High Impact Tactics.
January 23, 2003... CHALLENGE: Just as many people won't buy on their first visit to an eretailer, nor will they donate on their first contact with a charity website. Last summer, Dublin Ireland-based Beaumont Hospital Foundation (BHF) revamped its formerly...

Museum Tests 5 Online and Email Marketing Tactics to Drive $20 Ticket Sales -- Results Revealed.
January 30, 2003... CHALLENGE: A few months ago Cynthia Mackey, VP Marketing at Boston's Museum of Science, was handed a $250,000 budget to promote $20 ticket sales to their hot new exhibit, 'Quest for Immortality: Treasures of Ancient Egypt.' Normally Mackey...