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ConsumerMarketing Biz articles from January 2002
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ConsumerMarketing Biz archives from January 2002
Email Campaign Drives 11,000+ Consumers to Offline Event.
January 9, 2002... CHALLENGE: It's fairly easy to get the message out about something that's totally brand new -- but how do you market yet another grand opening when you've already done a chain of them in the same area?
Matt Raymond, Assistant VP of...
La-Z-Boy to Make $5 Million Retail Sales with Interactive.
January 17, 2002... CASE STUDY
CHALLENGE: La-Z-Boy, America's largest upholstered furniture manufacturer, sells through a network of independent dealerships and branded stores. However, like many companies, La-Z-Boy's sales took a hit from the recession,...
Marketer's Diary Part III: What You Can Learn From (Highly) Successful Offline CRM Tools.
January 23, 2002... Publisher's note: Here's the third part of the diary we asked well-known online marketer Don Skarzenski, to keep when he accepted a job at a Saturn dealership a few months ago. Our particular fascination -- what can online marketers learn from...
Email Marketing Forecast: Top 5 Critical Factors for 2002.
January 23, 2002... Due to the ever-growing plague of spam, the rules of email marketing are changing fast. We interviewed Ben Isaacson, Exec Director of AIM (Association for Interactive Marketing), whose members include many of the largest emailers in the world,...
How to Stop Your Email Campaigns and Newsletters From Being Filtered Out.
January 30, 2002... Most ISPs including AOL, free email services such as Hotmail and Yahoo, and corporate data centers are turning to filtering services and technology such as Spam Assassin, to keep the mountains of spam out of their users' mailboxes.
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CASE STUDY: Why Orbitz "Never" Rents Travel Email Lists.
January 31, 2002... CHALLENGE: When Orbitz launched just seven months ago, on June 4, 2001, then-VP Marketing (now CMO) Michael Sands and his team had to: 1. Generate substantial online sales in a field dominated by long-entrenched sites such as Travelocity and...