ConsumerMarketing Biz articles from February 2004

ConsumerMarketing Biz archives from February 2004

SPECIAL: Using Talking Heads in Your Online Ads - Test Results, Creative Tips & Useful Links.
February 3, 2004... Whether you call them "talking heads", "avatars," or "virtual hosts" (or vHosts), banners and sites containing cartooned-heads that can interact with visitors, are the hot new creative in rich media advertising. As Judy Gern of agency...

How People's Bank Uses Internal Search Analytics to Turn More Browsers into Customers.
February 10, 2004... CHALLENGE: "I've got a cool job," says Ross Jenkins enthusiastically. As Senior Information Architect for People's Bank (NASDAQ: PBCT), he's in charge of making sure visitors to the $12 billion financial services company's Web site can...

Southeast Toyota Beats Sales Goals with Web Plus Street Team Launch Campaign (No Traditional Media).
February 17, 2004... CHALLENGE: Last year Toyota told their #1 franchised distributor, Southeast Toyota Distributors, that a new line of cars was coming out called Scion. Unlike most new car launches, Toyota wasn't planning any television, radio, or print ads...

Special Report: Online Coupons 101 - Redemption Data, Vendors, & How to Fight Fraud.
February 24, 2004... By Contributing Editor Anna Murray Online coupons are not quite mainstream yet. But they are on their way. Although most divisions of the biggest consumer packaged goods firms, such as Unilever and Procter & Gamble, have yet to test...