ConsumerMarketing Biz articles from February 2003

ConsumerMarketing Biz archives from February 2003

How Barewalls.com Grew its Visitor-to-Buyer Conversion Rate by 20% - Improving Site Search.
February 7, 2003... CHALLENGE: At first glance, it seems like Lorne Lieberman, CEO of online art print and poster retailer Barewalls.com, has an easy job. He's selling a visual-only product that's perfectly suited to the Web medium. "You don't have to touch,...

9 Tactics eRetail Site Used to Nearly Double Sales Conversions in the Past 6 Months.
February 14, 2003... As you may recall, last June we published a Case Study on BackcountryStore.com entitled, "eRetailer Uses Metrics to Grow Sales More Than 100% Year After Year" (link below.) Since then, the marketing team have continued to test new tactics and...

How a Niche eRetailer Gets a 25% Visitor-to-Buyer Conversion Rate: Crew Tags.
February 21, 2003... CHALLENGE: Airline pilot Michael Worth sat down one day and created a custom luggage tag for his crew bag. His colleagues liked it, so he made a few for them. And then everyone wanted one, so he started selling them. Next thing he knew he...

eTail 2003 Show Wrap-Up Report: Metrics, Search Marketing & Targeted Email Raise Sales 27%.
February 25, 2003... According to US Commerce Department figures released yesterday, online retail sales leapt by 27% to $45.6 billion in 2002. The entire category of retail sales, online and off, grew just 3.1%; so while online is a tiny slice of the pie (just...

Budget Rent a Car Gets 5.6% Conversions from Email Promotions.
February 27, 2003... CHALLENGE: It was the high cost of sale in their traditional channels that drove Budget Rent a Car's initial interest in email marketing. They used email to cut postal costs on loyalty program communications, and boosted conversion rates...