ConsumerMarketing Biz articles from February 2002

ConsumerMarketing Biz archives from February 2002

How TopBulb Grew its Customers by 30% with Search Engine Marketing and a (Very) Clever Pop-Up Box.
February 6, 2002... CASE STUDY CHALLENGE: Although electric lighting was the "Internet of the 19th century" according to Topbulb CEO and President Phil Bonello, "100 years later it's just not exciting anymore." Light bulbs, in fact, are now as about as...

How to Grow Retail Store Foot Traffic with Internet Marketing: The Five Basic Steps.
February 13, 2002... In the past, most traditional retailers went in one of two directions with their Web site -- either they became a full-blown e-retailer selling directly online, or they used their site as a brochure for the store with a few photos, contact...

How a Florida Realtor Gets 400-500 Sales Leads a Day from a Simple, High-Impact Web Site.
February 14, 2002... CHALLENGE: Like most real estate marketers, Bob Bach, Owner of Century 21 Timeshare Resales, has invested heavily in offline advertising for years. His ads appear on more than 30 billboards in the Orlando area, he mailed postcards to rented...

Top 7 Mistakes Made by US Political Campaign Web Sites.
February 20, 2002... Over the past two weeks in a blitzkrieg of online research, Rick Stratton, President 1871 Media, visited almost 500 political campaign Web sites. He was hoping to find inspirational best practices. Instead on site, after site, after site, he...

Top 7 Mistakes Made by US Political Campaign Web Sites.
February 20, 2002... Over the past two weeks in a blitzkrieg of online research, Rick Stratton, President 1871 Media, visited almost 500 political campaign Web sites. He was hoping to find inspirational best practices. Instead on site, after site, after site, he...

How World Book Grew Online Sales 66% with an In-Store Sweeps and Search Engine Marketing.
February 21, 2002... CASE STUDY CHALLENGE: Traditionally most of World Book Encyclopedia's print book and encyclopedia-set sales have been made to the school and library market. However, after watching its Web traffic grow steadily since its site first...