ConsumerMarketing Biz articles from February 2001

ConsumerMarketing Biz archives from February 2001

Chief Marketing Officer Anil Singh Discusses Paytrust's Growth Strategy.
February 10, 2001... The electronic bill payment and presentment (EBPP) market is white-hot right now. We contacted Paytrust's Chief Marketing Office, Anil Singh to find out how this industry leader was marketing itself, and how it plans to trounce the competition....

Will Wireless Advertising Be a Practical Way to Reach American Consumers Anytime Soon?
February 13, 2001... Barry Peters, Lot 21's Director of Emerging Media, created his first wireless ad campaign back in April 2000 when the media hype around wireless was just barely beginning. Since then he's become such a well-known expert that the FTC asked him...

Streaming Ads Beat Traditional Banners on Click Throughs, Conversions AND Cost Per Acquisition.
February 13, 2001... CASE STUDY CHALLENGE: Measurecast, a company which measures streaming audience size and demographics for online advertisers, media buyers and broadcasters, needed to recruit a broad panel of 50,000 streaming media users for research...

Major Consumer Brands Test Online Co-Registration; Top 3 Tips to Do it Safely.
February 23, 2001... Hershey's is testing it. Adidas has been using it for a while now. Travelocity's marketers love it. And according to some experts, co-registration may be the fastest growing online ad medium of 2001. What's it all about? Ever noticed...

Protecting Your Brand Name Against Outside Spammers May Be Impossible.
February 23, 2001... Wednesday night February 7th, millions of people across America received an unsolicited email message with the subject line, "Motorola Pager Deal Wont Last!" We contacted Josephine Posti, PR Manager for Motorola's Personal Communications...

WizardWorld.com's Viral Contest Increases Site Traffic 144%.
February 23, 2001... CASE STUDY CHALLENGE: Joshua Schmidt Manager of Customer Activation for WizardWorld.com recently got the kind of lucky break every marketer dreams of. Schmidt's job is to draw avid collectors of comic books, action figures, and card games...