AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
ConsumerMarketing Biz articles from December 2003
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
ConsumerMarketing Biz archives from December 2003
Kellogg's Tests Instant Messaging RecipeBuddy to Drive Consumer Brand Interaction Online.
December 2, 2003... CHALLENGE: "The competition is fierce," says AnnDee Soderberg Internet Marketing Manager, Kellogg's Snack Division. "Competitors had so much more scale and volume than what we could have achieved both offline and online." She hoarded her...
Kellogg's Tests Instant Messaging RecipeBuddie to Drive Consumer Brand Interaction Online.(Recipebuddie)
December 2, 2003... CHALLENGE: "The competition is fierce," says AnnDee Soderberg Internet Marketing Manager, Kellogg's Snack Division. "Competitors had so much more scale and volume than what we could have achieved both offline and online." She hoarded her...
Local Online Advertising that Works -- MLT Vacations' 6 Tips (& Creative Samples).(Interview)
December 8, 2003... For the past 18 months Libby Hankey, Net Marketing Specialist for MLT Vacations, has faced the local online ad challenge.
The brand she's promoting, Worry Free Vacations, only originates flights in 10 airports - such as Denver,...
Vermont Teddy Bear Uses Howard Stern to Drive Online Sales.
December 16, 2003... CHALLENGE: The problem with marketing teddy bears that can be sent as easy, personalized gifts, is that it's simply too appealing.
Products with such mass appeal are extremely difficult to direct response market because targeting everyone...