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ConsumerMarketing Biz articles from December 2002
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ConsumerMarketing Biz archives from December 2002
How Crucial Technology Raised Affiliate Sales 27%.
December 5, 2002... CHALLENGE: Back in 1999, Crucial Technology faced a dilemma. A division of Micron, they're the only supplier of factory-direct memory upgrades to end users. Which means they had a lot of websites knocking on their door offering to promote their...
How JohnnyCarson.com Converts 5-7% of Visitors to Buyers.
December 13, 2002... CHALLENGE: Two years ago, direct response TV expert Tim O'Leary convinced US entertainment icon Johnny Carson to let him test selling videotapes of Tonight Show archive material.
O'Leary put together an entertaining 30 minute infomercial in...
The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics.
December 19, 2002... CHALLENGE: Approaching the launch of the sequel to the Hitman "thinker-shooter" video game, Eidos Interactive faced the perennial games marketing problem.
It's relatively easy for a company to reach frequent game buyers through, for...