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ConsumerMarketing Biz articles from December 2001
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ConsumerMarketing Biz archives from December 2001
Marketing Diary Part II: 9 Lessons in Using CRM to Sell to Real People.
December 4, 2001... Publisher's note: According to a Very Famous Research Firm, "By 2005, CRM spending will reach $76.5 billion." Another Famous Research Firm reports that the average budget for CRM initiatives is over $1 million. Still more research indicates...
Overstock.com Hits $100 Million Profitably with Email Marketing.
December 13, 2001... CHALLENGE: Utah-based discount eretailer, Overstock.com grossed $2 million in 1999, $39 million in 2000, and on December 6th 2000, CEO Patrick Byrne announced that it had hit profitability. A few months later, he predicted that sales for 2001...
Top 10 Fun Web Links for Marketers.
December 20, 2001... #1 Fun Link:Permission Harassment Opt-In Form
At last a site admits what they really want to do with your email address! Despair.com's Permission Harassment opt-in form is a good laugh for every marketer who has to copywrite opt-in offers:...