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ConsumerMarketing Biz articles from December 2000
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ConsumerMarketing Biz archives from December 2000
NetBank Doubles Brand Awareness In Just One Month.
December 6, 2000... CASE STUDY
CHALLENGE: NetBank, an Internet bank with no brick-and-mortar retail branches, needed to raise its visibility and brand awareness; and also to acquire new accounts. This was made harder by the fact that the online banking...