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ConsumerMarketing Biz articles from August 2004
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ConsumerMarketing Biz archives from August 2004
Chrysler Tests Combining Radio Plus Fun Web Quiz to Drive Car Shoppers to Dealerships.(deals.)
August 11, 2004... CHALLENGE: For Chrysler, the most exciting possibility of online marketing is in using the Web as a critical middle touch point during the consumer purchase process.
The automotive giant still relies for the most part on traditional media...
A Behind the Scenes Look at Lillian Vernon's Multichannel Challenges.(web world.)
August 18, 2004... "All of our customers are going to be adopters, they're going to get there eventually. Not all of them will prefer to transact on the Web, but it will be there available to them as an option."
Such a view of Web adoption takes on additional...
Hormel's SPAM Tests Email Marketing.(marketing strategy)
August 24, 2004... CHALLENGE: "There are a lot of people who are not necessarily as avid newspaper readers as they used to be," says Jeff Grev, Group Marketing Manager for Hormel Foods.
With free standing inserts (FSIs) in newspapers comprising a key...