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ConsumerMarketing Biz articles from August 2002
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ConsumerMarketing Biz archives from August 2002
A Merchant's Quick Guide to Affiliate Marketing in 2002 (First, Forget the "A" Word).
August 1, 2002... According to results from many MarketingSherpa Case Studies, online retailers are generating between 10-20% of their total gross sales through affiliates and commission-based partnerships.
While it may only be a smallish slice of the pie,...
Do Co-Branded Sites with Partners Really Work? Altrec.com Discovers Some Hard Truths.
August 8, 2002... CASE STUDY
CHALLENGE: Co-branded sites have been touted as the killer app for eretailers who don't have famous offline brand names. Why spend millions trying to get consumers to remember who you are... and maybe someday visit your site?...
National Retail Chain Asks Franchise Owners to Test Local Email Newsletters -- 3 Success Stories.
August 15, 2002... CASE STUDY
CHALLENGE: Way back in 1996, Marty Bird was one of the first marketers to test using an email newsletter to drive shoppers to retail stores.
Bird is the Director of Communications for the franchise chain of 292 Wild Birds...