ConsumerMarketing Biz articles from August 2001

ConsumerMarketing Biz archives from August 2001

How Norm Thompson (Very Thoughtfully) Made Almost $20 Million in Online Sales.
August 3, 2001... CHALLENGE: Norm Thompson, which owns the catalogs Norm Thompson Outfitters, Solutions and Early Winters, has been profitable since the early 1950s by being careful about marketing investments. VP Marketing Steve Jones explains, "Every decision...

How MarthaStewart.com Grows Product Sales with Online Community.
August 10, 2001... Everyone knows female Web surfers love community.It's genetic. Women are far more likely than men to enjoy writing, sharing information and reaching out a helping hand. Sites with predominantly female traffic have taken advantage of this from...

Mary Lou Quinlan of Just Ask a Woman Explains What Marketers Need to Know About Women.
August 17, 2001... Contributed by: Lisa Johnson, Internet Marketing Strategist ReachWomen, LLC Since founding Just Ask a Woman in 1999, Mary Lou Quinlan has personally interviewed thousands of female consumers on a range of subjects from health, home and...

eDiets Profitably Sells Millions of $65 Diet Counseling Subscriptions Online.
August 17, 2001... CHALLENGE: eDiets was never supposed to be a Web-based service. Back in 1996, founder and CEO David Humble's idea was to put interactive kiosks into real-world supermarkets. EVP Business Development Ronald Caporale explains, "The theory...