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ConsumerMarketing Biz articles from August 2000
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ConsumerMarketing Biz archives from August 2000
Advertain's Tips on Which Rich Media Ads Women Love.
August 9, 2000... "Interactive and entertaining commercial messages encourage women to engage longer with a brand," says Amy Ng, Director of Marketing and Sales for Advertain On-Line Inc.
Advertain On-Line is a company specializing in market research for...
Viral Marketing is #1 for Reaching British Women Online: BusyGirl.co.uk Survey Results.
August 15, 2000... For the first time, statistics are showing that women are outnumbering men online in the US (at 50.4%). The sites most visited by US women are not necessarily those that spend vast sums of money on marketing, though -- instead the vast...
IBM's Top Six Tips for Marketing To Women-Owned Small Businesses.
August 30, 2000... eMarketingToHer.com recently spoke with Joan Steltman, IBM's Market Development Executive of Internet Strategies. About 38% of all U.S. businesses are women-owned, according to the National Foundation of Women Business Owners, and "they're...