ConsumerMarketing Biz articles from April 2001

ConsumerMarketing Biz archives from April 2001

eCard Site Grows Traffic from Women 300% While Reducing its Marketing Budget by 20%.
April 6, 2001... CHALLENGE: Rick Duvall, President of ecard site PhotoTunes.com describes his marketing challenge as "We're a David against a lot of Goliaths."His small, bootstrapping start-up is competing against established big sites such as BlueMountain,...

Geerlings & Wade Raises Profits by Integrating Online and Offline Marketing and Sales Channels.
April 13, 2001... CHALLENGE: In 1999, direct response wine seller, Geerlings & Wade's profits were in a tailspin. A potential corporate sale had just fell through in 2000 and the CEO resigned. New VP Marketing Eric Welter's goal was clear -- get back to...

10thAvenue.com Learns How to Sell Expensive Gifts to Older Women Online.
April 20, 2001... CHALLENGE: Want to buy a hand-painted 19-inch obelisk for $3,235? You're probably an older, affluent woman -- and 10thAvenue.com, "a marketplace for the finer things in life," is the online store targeting you. Research shows that, when...

How U.S. Bancorp Piper Jaffray Builds Buzz and "Great Feedback from Very High Net Worth Clients".
April 26, 2001... We first received U.S. Bancorp Piper Jaffray's "The B2B Analyst" email newsletter in early Fall 2000. Since then we've been consistently impressed with its quality of information, plus the layout seems far more professional-looking than most...

How Apparel Cataloger Chadwick's of Boston Grew Online Sales Far Above Budgeted Expectations.
April 27, 2001... According to a recent survey conducted by Harris Interactive and Nielsen/NetRatings, online spending on apparel rose 122.3% over the past year March 2000 to March 2001. We contacted famed discount apparel cataloger Chadwick's of Boston to learn...