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ConsumerMarketing Biz articles

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How to Improve Eretail Home Page Conversions 96%: Get More Visitors to Start Actively Shopping.(Carrot Ink selling ink cartridges online)
February 1, 2005... CHALLENGE: "We grew from about $2.2 million to about $6.8 million in a year, through pop-unders," says John Howard, Founder and CEO of Carrot Ink. For a while, he says, "We were making 50% ROI in a month, it was insane. And these were ugly pop-unders. I was doing the creative myself."...

Online Ad Results: NIVEA FOR MEN Tests Smaller Niche Demographic Sites vs Sports Sites.(online advertising campaigns of Beiersdorf AG)
January 19, 2005... CHALLENGE: How can you make a significant impact on a huge consumer marketplace with an extremely limited online ad budget? Ever since Beiersdorf AG launched the NIVEA FOR MEN skincare line in the US six years ago, ad dollars have been focused mainly on traditional offline media. However,...

How to Make Millions in Eretail Sales During a Short Window of Opportunity: 5 Tactics.
January 11, 2005... Sponsor: Get your Email Marketing Stats Guide for 2005 ~~~~~~~~~~~~ MarketingSherpa's 2005 Email Stats Guide helps you: >> Compare your opt-in, open, click, and conversion rates to the average for B-to-B and B-to-C >> Convince your boss (or client) to OK your email marketing ideas ...

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