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B2Bmarketing Biz articles from September 2004

326 total articles

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<a href="http://www.accessmylibrary.com/archive/435094-b2bmarketing-biz/september-2004.html" title="Articles and back issues from B2Bmarketing Biz">Articles and back issues from B2Bmarketing Biz</a>

B2Bmarketing Biz archives from September 2004

How to Test (and Reliably Measure) Radio Campaigns to Reach Small Business Buyers.
September 1, 2004... CHALLENGE: "When one of our team members came up with the radio idea, I was very skeptical," admits Bernardo de Albergaria VP Marketing Citrix Online (a division of Citrix Systems, NASDAQ: CTXS). "I'm fanatical about making every dollar...

SPECIAL: Top 10 B-to-B Lead Generation Marketing Mistakes.(Brief Article)
September 15, 2004... Do you make any of the Top 10 most common b-to-b marketing mistakes? Probably. Our new 5-page report details each mistake, and how you can avoid it, including mistakes in: -> Email campaigns -> Paid search ads -> Typefaces and graphics for...