B2Bmarketing Biz articles from September 2003

B2Bmarketing Biz archives from September 2003

Why Didn't You Buy? Survey Helps Search Marketing Clicks, Trials & Conversions Soar.
September 9, 2003... CHALLENGE: "We had hit a brick wall," says Neil Greer CEO Impact Engine Inc. "By January 2003, we'd reached the end of internal smarts about who we thought potential customers were." His 18-month old ASP, which sells presentation technology...

How to Integrate Branding into a Lead Generation Campaign (Useful Creative Samples Included).(eSoft Inc.'s marketing strategies)
September 17, 2003... CHALLENGE: "It was very difficult to gain any additional marketshare," notes eSoft VP Marketing Reid Hislop. "The market is incredibly mature. We have some unique technology, but the novelty of a competitive offering is just not real. ...

Business Consultant Gets New Clients by Radically Revamping Her Newsletter and Prospect List.
September 24, 2003... CHALLENGE: Since 1999, business coach Maria Marsala has sent out a monthly email newsletter hoping to generate new consulting clients. In the beginning it worked fairly well, "I was attracting at least one-two clients per month who would be...

Business Consultant Gets New Clients by Radically Revamping Her Newsletter and Prospect List.
September 24, 2003... CHALLENGE: Since 1999, business coach Maria Marsala has sent out a monthly email newsletter hoping to generate new consulting clients. In the beginning it worked fairly well, "I was attracting at least one-two clients per month who would be...

HP Tests Personalized Web Landing Pages for Email and Direct Mail Campaigns -- Data & Samples.(Hewlett Packard Education Services)
September 30, 2003... CHALLENGE: Every year, HP Education Services used to print and mail out a fat catalog of courses for IT pros in the US and Canada. The catalogs were packed with details on dozens of courses, each with various electives and levels, all...

HP Tests Personalized Web Landing Pages for Email and Direct Mail Campaigns -- Data & Samples.
September 30, 2003... CHALLENGE: Every year, HP Education Services used to print and mail out a fat catalog of courses for IT pros in the US and Canada. The catalogs were packed with details on dozens of courses, each with various electives and levels, all...