B2Bmarketing Biz articles from September 2002

B2Bmarketing Biz archives from September 2002

Special Report: 5 Ways Business Marketers Should Prep for 4th Quarter Now.
September 3, 2002... You've got one month left before the last Quarter of 2002 begins. Soon you'll be overwhelmingly busy with trade shows, end-of-year direct mail campaigns, and budgeting for 2003. So here's a quick B2BMarketingBiz checklist of five action...

Xerox Tests Three Online Sales Lead Generation Tactics -- Sweeps vs. Game vs. Product Info.
September 10, 2002... CHALLENGE: Two trends have made Barbara Basney's job a lot harder over the past few years. As Director of Marketing Communications Xerox Office Printing Business, Basney is in charge of gathering hundreds of thousands of fresh sales leads...

Practical Advice on Web Sites, Email, Trade Shows & PR from Tech Marketing Trainer Diane Di Cioccio.
September 17, 2002... Over the past four years, hundreds of marketers have attended Diane Di Cioccio's daylong intensive "Software Marketing Bootcamp" workshop. We contacted her to ask for some of her most practical tips -- the really good stuff: (Note: Even if...

High Tech Firm Tests 3 Banners to Reach CEOs Online ("Hover" Metrics Revealed).
September 25, 2002... CHALLENGE: Like some pop groups we could name, Web analytics firm RedSheriff is really famous in Europe and Australasia, but in the US hardly anyone's heard of them. Louisa Williams beat out all other applicants for the job of RedSheriff's...

EVENT: Quick notes from the DMA's B2B Conference.
September 25, 2002... (Publisher's Note: Our new Reporter Catherine Getches attended her very first marketing conference last week. I asked her to jot down her quick impressions of the show -- and thought you might get a kick out of them too.) There was a...