B2Bmarketing Biz articles from September 2001

B2Bmarketing Biz archives from September 2001

Top 5 Online Marketing Mistakes Software Companies Typically Make.
September 4, 2001... After spending more than a decade as the marketer for three different software start-ups that grew to multi-million dollar sizes, Bruce Hadley became a journalist reporting on the software marketing. As Editor-in-Chief of Software Success...

ProposalKit.com Grows Online Sales 50% by Revising its Landing Page Design.
September 4, 2001... CHALLENGE: Ian Lauder, head of ProposalKit.com, wanted to market his $197 kits to small Web design firms in the US, Canada and the UK. That's a huge marketplace with tens or even hundreds of thousands of firms. But he didn't have a huge budget....

The 8 Critical Keys to Marketing to IT Pros Online.
September 18, 2001... Peter Horan, CEO of DevX, understands how IT pros actually use the Web in real life better than almost any other marketer out there. Formerly with International Data Group (IDG), he turned ComputerWorld around from a dull publication to a...

From Brochureware to Global eMarketing -- Otis Grows Sales and Lowers Marketing Costs in 52 Nations.
September 25, 2001... CASE STUDIES CHALLENGE: Otis Elevator is one of the most famous brands in the world, with customers in more than 200 countries. Scott Gaskill, Senior eCommerce Manager, says, "Otis' presence is second only to Coke." Otis has operated...

RESOURCE REVIEW: Software Industry Sales & Marketing Guide.
September 25, 2001... When our review copy of the 'Software Industry Sales and Marketing Survey + Guide' landed on our desks, it landed with a solid thud. This baby is more than 300 pages long. Luckily, it's very easy-to-skim, with hundreds of short, useful how-to...

Five Myths That Stop Companies From Hiring Search Engine Optimization Experts They Desperately Need.
September 25, 2001... According to an August 2001 study by CyberAtlas, 80% of American companies take care of search engine optimization "in-house", even though optimization has become so complex that many in-house experts make serious mistakes. That 80%...