B2Bmarketing Biz articles from September 2000

B2Bmarketing Biz archives from September 2000

ShareMax's Noelle Paschon on Using Fundamentals to Market to the Global 2000.
September 5, 2000... Noelle Paschon has one of the toughest jobs a B2B marketer can have. As VP Marketing for ShareMax, a strategic procurement service, she has to get the attention of the highest-level executives at the "Global 2000" -- the world's 2,000 biggest...

Southern LINC Uses Rich Media Banners to Raise Brick & Mortar Store Traffic.
September 5, 2000... CHALLENGE: Southern LINC sells integrated digital wireless communication services to businesses in Alabama, Georgia and parts of Mississippi and Northwestern Florida.The services are complex and sell best from a bricks and mortar store where a...

Results from AllBusiness.com's "Free Employee for a Year" Campaign.
September 7, 2000... CHALLENGE: AllBusiness.com wanted to drive more traffic to its site and build awareness of the site. CAMPAIGN: AllBusiness.com ran a "Free Employee for a Year" sweepstakes from February through the end of March. The winner of the...

Marketing Tactics Office.com and inc.com Used to Tie for #1.
September 7, 2000... Results just in. Office.com and inc.com have tied for the #1 spot on Cahners' In-Stat hit parade for online business centers catering to small business. In-Stat's Director of Ebiz Infrastructure & Services, Kneko Burney saw both sites'...

SmallBusinessDepot.com Co-Founder Don Mazzella's Tactics For Success in the Small Biz Marketplace.
September 7, 2000... When we interviewed SmallBusinessDepot.com's Co-Founder and Publisher Don Mazzella for a Case Study in our 8/03/00 issue (see link below) we were so impressed that we wanted to know more about the company's tactics in attracting small business...

Pat Harpell Reveals the Big Mistakes Big Companies Make When They Go Online.
September 12, 2000... We admit it, there are plenty of times when we call up big- name B2B Internet marketing experts and the interview's... a total dud.Which is why meeting Pat Harpell, CEO of transactive marketing services firm Harpell, was so totally thrilling....

Got a CEO Who's a Lousy Public Speaker? Best Recommendation.
September 12, 2000... One of the ways VerticalNet grew traffic and stature was by sending their CEO Mark Walsh on the road to make speeches at just about every related B2B event out there. But what do you do if your CEO is... a lame speaker? Alan Brody, President...

AssociationCentral.com Grabs Execs' Attention During Their Morning Commutes.
September 12, 2000... CASE STUDY CHALLENGE: Susan Becker, Director of Marketing for AssociationCentral.com the site "Where the World Checks Out Associations," had to get loads of America's 135,000+ associations to sign up at $19.95 per year for a site listing....

Top Five Highlights from DMA's Business Marketing Conference.
September 18, 2000... More than 400 B2B marketers converged on Chicago last week to participate in the Direct Marketing Association's annual B2B conference. Yes, as you might have guessed, Internet marketing was the number one topic of discussion. Here are the top...

Top 5 Take-Aways from ClickZ's B2B Email Strategies Event.
September 18, 2000... Some 100 plus marketers traveled to New York last week to learn from ClickZ's B2B email show. Here are the top five most interesting items our reporter on the spot gathered for you: 1) Renting lists for B2B email marketing is generally not...

Paige Arnof-Fenn, VP Marketing, inc.com Drives Traffic with Integrated Online/Offline Marketing.
September 20, 2000... With a powerhouse brand name behind it, we were curious what kinds of challenges inc.com faced when it launched last November. To get the inside scoop, we had an engaging and enlightening conversation with Paige Arnof-Fenn, VP of marketing for...

Paper2U Offers Free eBooks to Grow Opt-in Newsletter Subscriptions.
September 20, 2000... CHALLENGE: Paper2U is an e-commerce site that sells papers for desktop publishers and photographers. In order to promote the site, Paper2U offers two, free opt-in newsletters: HBN Online which features low cost and no-cost business building and...

Skyscraper & Avalanche Banner Sizes Get Four to Seven Times Higher Clicks than Smaller Banners.
September 20, 2000... The Web's getting cluttered with ads aimed at small biz owners. So, how can you grab their attention? Jason Heller, CEO of NYC-based agency Mass Transit Interactive, suggests you test the new extra-long vertical skyscaper (148x800) or avalanche...

Pat Harpell on Creating a Site that Delights Biz Execs and Driving Traffic to It.
September 25, 2000... Two weeks ago, Pat Harpell CEO of Harpell, a marketing services firm that specializes in developing integrated online/offline initiatives for mid-sized B2Bs, told us what big mistakes big companies are making online. This week she tells who's...

How the UK's DeskDemon.com Used Scantily-Clad Males to Generate Press Interest.
September 25, 2000... CHALLENGE: DeskDemon.com is a newly launched service for office management professionals which, says Marketing Manager Anne Roberts, "offers secretaries, PA's and office managers a facility to work faster and more efficiently in their day to...