B2Bmarketing Biz articles from October 2003

B2Bmarketing Biz archives from October 2003

How to Get Your Press Release Picked up by Google News.
October 7, 2003... CHALLENGE: On an average weekday, 1,600 press releases go out over BusinessWire and PR Newswire, but according to Bennett & Company's 13th Annual Media Survey, just 14% of journalists routinely pay attention to the wire services. You can...

Shell Oil Tests Email to Influence Distributors, Truckers & Farmers: Uses 5 Best Practices Rules.
October 14, 2003... CHALLENGE: Every quarter, Shell Oil Products US used to send a glossy printed magazine to its distributors and end users such as farmers and professional truck drivers. "It was a beautiful magazine, but things at Shell were changing so...

Business Marketer Tests Sending Email Campaign with 800-Phone Number in Subject Line.(WebCards)
October 21, 2003... CHALLENGE: Twice a month for the past few years, WebCards has emailed out an HTML promotional offer to its house list of customers and prospects who've asked to be emailed. They vary the offer, highlighting a different product or special...

When a Failing Company Hires You as Chief Marketing Officer -- Inspirational Turnaround Story.
October 29, 2003... CHALLENGE: There is a certain glamour and excitement, mixed with an oh-my-god-can-I-pull-this-off? feeling, to being brought into a failing company as the new Chief Marketing Officer. 18 months ago, Chris Coleman accepted the challenge. In...