B2Bmarketing Biz articles from October 2002

B2Bmarketing Biz archives from October 2002

Email Marketing + Online Quiz Convert Business Execs into Eager Sales Prospects.
October 8, 2002... CHALLENGE: Because The Sales Board (TSB) offers sales training services, its own sales team is pretty darn well trained. They can take a lead marketing sends them and make it sing. But, that still means that marketing has to ensure a steady...

Industrial Manufacturer Expands Nationally by Switching from Print Ads to Search Engine Marketing.
October 15, 2002... CHALLENGE: When Mike Fisher acquired 78-year old industrial vacuum manufacturer Ross Cook in 1998, the firm had no sales outside of Southern California. Fisher's home is in Northern California so he naturally wanted to expand to his own...

Oakwood Uses Advanced Web & Email Tactics to Survive the Recession on a Smaller Marketing Budget.
October 23, 2002... CHALLENGE: Although at $500 million in average sales Oakwood is by far the largest company in the corporate housing rentals industry, they, like everyone else in the business travel sector, have been hit hard by the one-two punch of the...

How to Retain Business Clients by Using Regular Emailed Surveys.
October 29, 2002... CHALLENGE: If you think your industry is competitive, just be glad you're not in the $78 billion commercial cleaning business where clients are ceaselessly hounded by sales reps from rival firms. "Anything to do with office management or...