B2Bmarketing Biz articles from October 2001

B2Bmarketing Biz archives from October 2001

6 Best eMarketing Practices for Software Product Launch Campaigns.
October 2, 2001... Are you launching a software product? When we heard that expert Merrill R. (Rick) Chapman is speaking on that topic at today's Software Marketing Conference in San Francisco, we called him on his cell phone to get emarketing tips for everyone...

"Let's All Blame the Marketing Director": How to Win New Clients by Feeling Their Pain.
October 2, 2001... CASE STUDY CHALLENGE: How can you market to an industry that's in a bad recession? Pat Harpell, CEO of Harpell, a 45-person marketing firm serving the hard-hit high tech sector, knew that to get new clients this year, her team had to...

Powerful Email Marketing to Sell and Retain Small Business Customers.
October 9, 2001... CASE STUDY CHALLENGE: Brent Winters, President FirstPlace Software, is very proud of the fact that his privately-held company has been debt- free since its founding in 1991. At just $149, his lead product WebPosition Gold is priced to...

Fleet Tests Cheap Banners vs. Expensive SUPERSTITIALs to Grow Home Equity Loan Applications Online.
October 10, 2001... CHALLENGE: Back in early 2000, the media was packed with stories about how online advertising didn't work anymore. Banner click through rates were dropping, etc. But the marketers at Fleet Boston's Consumer Lending Group knew their target...

19 Quick Creative Tips for SUPERSTITIAL(R) Ads.
October 10, 2001... Is your art department or agency creating their first SUPERSTITIAL? We asked the folks at Unicast who invented and own) the technology behind SUPERSTITIALs to give us some useful tips when it comes to creating your ad. Three Don'ts: ...

Franklin Covey Gets Fortune 500 Sales Leads With Viral-Only Personalized Email Newsletter.
October 16, 2001... CASE STUDY Email newsletters have proven incredibly effective both for gathering solid B2B sales leads and for keeping them "warm" until you can convert them into actual sales. Which is why most marketers are either publishing a newsletter...

Three Ways Your Intranet Can Improve Both Sales and Public Relations at the Same Time.
October 23, 2001... Many companies lose both sales opportunities and potential media coverage due to poor coordination between their sales and PR departments. We contacted Dave Wolkowitz, a consultant with MarketSting who specializes in helping PR pros use tech...

Software Company Grows Online Sales 50% (in Just One Week) with Demographic-Focused Site Redesign.
October 23, 2001... CASE STUDY: When you surf the Web looking for marketing ideas to improve your own company's site, do you go to other sites in your industry... or do you go to sites that appeal to your specific target demographic? This Case Study makes a...

Mixing Direct Mail, Web, Email, and Telemarketing to Gather "Hot" Sales Leads.
October 30, 2001... CASE STUDY Many B2B marketers are reducing the amount of money they spend on traditional marketing these days because it's simply more expensive than some types of online marketing (especially email.) Yet at the same time, they don't want...