B2Bmarketing Biz articles from October 2000

B2Bmarketing Biz archives from October 2000

eGreenCoffee.com Gets 200 Business Clients Around the World to Open Accounts in Less than 60 Days.
October 2, 2000... CHALLENGE: Internet start-up eGreenCoffee needed to convince buyers and sellers in the world's 2nd largest commodity market -- coffee -- to begin doing business on their site. The challenge was two-fold. First of all this is a very traditional...

Top 10 Rules for Successful B2B Web Design: VIPdesk.
October 2, 2000... Sally Hurley, VIPdesk's SVP, Strategic Development sent us these top 10 rules she uses to make sure executives will be able to easily navigate VIPdesks' site: 1. Call it what it is. Provide clear navigation descriptions -- as opposed to...

Guru.com's VP Marketing Reveals Their Marketing Strategy.
October 5, 2000... Guru.com is one of the top sites duking it out in the freelance (independent) professional space. We called their VP Marketing Michelle Cassayre to find out how she's answering the marketing challenge. Q: What challenges does Guru.com face...

Marketing Metrics Behind BizLand's Success: One Million Members and Counting.
October 5, 2000... BizLand, which provides resources, tools, information and advice for small businesses, sought to build membership and strengthen its brand. Scott Dunphy, VP of Marketing, clued us in on BizLand's amazing success. BizLand solely used online...

Integic & Broadvision Get 75 Key Government Officials Across the Nation to Tune into a Webcast.
October 9, 2000... CASE STUDY CHALLENGE: Integic, an Internet solutions provider, and Broadvision, an ecommerce application provider, knew they needed to educate their marketplace in order to sell to them. So they decided to offer a seminar. Unfortunately...

Tips on Using an Expert Speaker to Promote Your Product to Small Businesses.
October 11, 2000... Founder and president of Sullivan Speaker Services, Vickie Sullivan's email signature reads: "Dare to Be Brilliant." It's a motto that Sullivan obviously takes to heart. She's been helping her clients become brilliant speakers since 1987....

Office.com Beats Goals by Almost 300% with a Streaming Video Email Campaign.
October 11, 2000... CASE STUDY CHALLENGE: Increase traffic to the Office.com site and boost newsletter subscriptions. Stephanie J. Fierman, VP Marketing, explains how the campaign worked and why it's now considered to be a model viral campaign. CAMPAIGN:...

Charrette.com Finds Email Marketing Substantially OutPerforms Direct Mail.
October 16, 2000... CASE STUDY CHALLENGE: Charrette.com, the online division of Charrette retail stores for design professionals, wanted to gather a strong opt-in list of design engineers to market CAD-related products to. Robert Rosenthal of Charrette.com's...

Online Marketing Tips from Business.com's Sr VP Marketing, Chris Hylen.
October 16, 2000... When Chris Hylen joined Business.com in early August, the press release called him "a second generation Internet veteran." In the world of B2B marketing online there are very few marketers who have been there, done that and got the t- shirt to...

Stephanie Fierman, Office.com's VP Marketing, Reveals Why TV Ads Drive Site Traffic Effectively.
October 19, 2000... The official Office.com bio on Stephanie J. Fierman, VP Marketing, calls her a powerhouse. We'd say that's right on the money. She has enormous drive and passion about her job. Plus she has found innovative ways to promote the company (check...

79% of IT Sales Prospects Rely on Online White Papers: Top 5 Tips to Wow Them With Yours.
October 25, 2000... More and more high tech, software and ASP marketers are adding white papers to their Web sites these days. We asked expert Jay Habegger, CEO of bitpipe, a company that helps IT-related marketers get their white papers syndicated on major IT...

What the Wall Street Journal Online Has Learned from Banner Advertising Tests.
October 25, 2000... The Wall Street Journal Online (WSJ.com) has been testing using banners to market $49 subscriptions to business executives for more than three years now. Randy Kilgore, Executive Director Sales & Marketing told us he's learned, "the shorter and...

Branders.com Doubles Affiliate Sales Revenues by Focusing Banners on Strong, Simple Offers.
October 25, 2000... CHALLENGE: Branders.com is an online store for promotional products -- you know, those tchotchkes you can print your logo onto and give out as company gifts. Believe it or not, $15 billion of promotional products are sold every year and studies...

Ernst & Young's Robert Duboff Talks About Competing in The Small Biz Marketplace.
October 26, 2000... Robert Duboff, partner and Director of National Marketing for Ernst & Young, is exceptionally knowledgeable about benefits and pitfalls of market research. He's also a strong believer in segmenting markets. Duboff and Jim Spaeth, president of...

GoTo.com Rolls Out a Direct Mail Campaign to Attract 10,000 Additional Advertisers.
October 26, 2000... CHALLENGE: Expand the advertiser base on GoTo.com. GoTo launched its biggest marketing effort to date in September, which incorporates direct mail, telemarketing and online marketing. According to Craig Wax, senior marketing director, "The...

B2BWorks' VP Marketing Karen Breen Vogel on View-Throughs, Branding Online and Business Sales Cycles.
October 31, 2000... B2BWorks' VP Marketing Karen Breen Vogel joined the online ad network ten months ago after serving on the client-side as a business marketer for IBM for 12 years. So she really understands the daily realities of business-to-business marketing...

Top 5 Tips for Making Your Company's VerticalNet and Thomas Register Listings More Successful.
October 31, 2000... Chuck McLeester, VP Marketing of Roska Direct, whose clients have included both Thomas Register and VerticalNet, shared his top five tips of how B2B marketers can get the most from their listings at these two sites. Tip #1: Provide...

CEOExpress Raises Weekly Site Registrations by 45% with Executive Toy Offer.
October 31, 2000... CHALLENGE: CEOExpress, a useful links and research site for busy executives, wanted to drive more visitors to become registered users and more registered users to refer friends. Also the site had just won a "Best of the Web" award from Forbes...