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B2Bmarketing Biz articles from November 2003
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B2Bmarketing Biz archives from November 2003
How to Educate Your Sales Prospects by Launching an Online University They Adore.
November 11, 2003... CHALLENGE: Talk about committee-hell. On average, 32-people, including engineers, plant managers, and financial execs, are directly involved in deciding whether to purchase Emerson Process Management's software and services.
These...
Proof: Targeting Landing Pages by Keyword Improves Paid Search Conversion Rates Dramatically.
November 18, 2003... CHALLENGE: Like many traditional sales-driven organizations, Pronexus Inc's marketing department has generally taken a backseat to the sales department.
The marketing team did what they were asked to do -- producing support materials,...
How to Boost Your Trade Show Booth Impact With a Clever Pre-show Mailing Campaign.
November 25, 2003... CHALLENGE: The economy has been better than expected this year for Mitchell P. Davis' company Broadcast Interview Source Inc, so three weeks ago he decided to splurge on a tabletop exhibit at a niche industry trade show.
"I hadn't really...