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B2Bmarketing Biz articles from November 2002
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B2Bmarketing Biz archives from November 2002
Best Practices in PR - How to Go From Zilch Coverage to 200+ Tech Media Interviews in 18 Months.
November 5, 2002... CHALLENGE: "Didn't they go out of business?" said one trade journalist. "I've never heard of them," said another.
In late 2000, MAPICS' Director of Marketing Communications Micky Long asked his new PR firm, Abovo Group, to conduct a blind...
Two Tactics Hobart Uses to Defy the Recession: 400 Customer Testimonials and 0% Financing.
November 12, 2002... CHALLENGE: "Our industry has taken a beating this year," admits Dean Landeche, VP Brand Marketing Hobart Corporation.
Founded in 1897, Hobart produces some of the highest quality commercial food equipment in the world. Which can make a...
How to Get 85% More Sales to Global 2000 Clients (with a 15% Lower Marketing Budget).
November 19, 2002... CHALLENGE: Although MediaBin has been around since 1987, the company reinvented and renamed itself four years ago. "We like to think of ourselves as a start-up," says Marketing Communications Director Christine Smith.
However, although...