B2Bmarketing Biz articles from November 2001

B2Bmarketing Biz archives from November 2001

Windows XP Chops 1/2 Hour Webcast into Six Smaller Pieces for Greater Success.
November 6, 2001... CASE STUDY CHALLENGE: Before Microsoft could launch its new XP operating system for sale to the whole world this October, the Company had to convince thousands of software developers to create new applications for it.Peter Horan CEO of...

Top 3 Low-Cost, High-Impact B2B Online Marketing Tactics for the New Economy.
November 13, 2001... Direct mail is out. Full-page, 4-color, space ads in general business magazines are out.That 20x20 trade show booth teeming with minions in your company t-shirt is out. And while email marketing is less expensive, you probably can't find enough...

B2B eRetailer Grows Sales 85% by Launching Second, Complimentary Site.
November 28, 2001... CASE STUDY Almost every company says, "We listen to our customers!" but everyone knows that proclamation often has little basis in reality. So, when we met the CEO of a company that actually does listen to its customers... and lets...

How a Regional Bank Grew Beyond its Boundaries by Offering Online Wealth Management Services.
November 28, 2001... CASE STUDY CHALLENGE: 50-year-old Bank of Oklahoma is a true online banking pioneer. Its first full-service Web site, offering wealth management services to individuals, launched in May 1998. The Bank's goal was to use the Internet to...