B2Bmarketing Biz articles from November 2000

B2Bmarketing Biz archives from November 2000

WebNow.com Impresses Small Business Owners with Easy Pre-Built Web Sites.
November 2, 2000... CASE STUDY CHALLENGE: One of the first companies to offer do-it-yourself website creation for small businesses, WebNow.com is continually reaching out to the small business community. The company has been successfully co-branding with...

Do Pages Printed From Your Site Extend Your Brand?
November 6, 2000... Joanna Pineda, President of Matrix Group International, a Web developer in the Washington DC area, warns business marketers, "No matter how much content we put online and how paperless we want to be, people will still print out information and...

IDG's Deb Goldstein Explains How to Rent a B2B Email List and How to Make it Perform Better for You.
November 6, 2000... In 1996 Deb Goldstein, President IDG List Services, put the very first B2B direct response, opt-in email list on the rental market. Back then lots of people thought she was crazy. Now it seems like everybody's trying to copy her. Since...

Sanctum Inc. Gets "Unbelievable" Six-Figure Sales in Just 90 Days with Online Marketing.
November 6, 2000... CHALLENGE: This June Web application security software company Sanctum Inc. had a tough three-part marketing challenge. They needed to get the word out about their recent name change; to get orders for a brand new product; and to get noticed by...

How IBM.com Successfully Rebranded Itself for the Small Business Marketplace.
November 9, 2000... CHALLENGE: What does IBM conjure up in your mind? Is it big business, white shirts and the corporate way of doing things? That was the perception many business people had of the company several years ago. Realizing that small businesses didn't...

Analyst Stuart Feil Reveals Four Key Trends in Marketing to Small Businesses Online.
November 9, 2000... We took the opportunity recently to chat with Stuart Feil, senior editorial director of Bredin Business Information (BBI), about the current trends in marketing to small biz. BBI tracks the business to small business market, looking for...

Hoovers' VP Marketing Craig Lakey on Best (and Worst) Practices in B2B Online Marketing.
November 14, 2000... A few weeks ago we were delighted to receive an email from Hoover's Vice President of Marketing Craig Lakey saying, "I can give you a real view of how BtoB marketing ought to be done." Nothing like a true expert volunteering to be interviewed!...

Why You Should Do Different Email Blasts for Different Industries -- Even If Your Offer is the Same.
November 14, 2000... Damian Bazadona, a Partner with the Cyber-NY Interactive Agency, just completed an unusually successful email marketing campaign for a large public financial services organization, which was targeting a variety of industries seeking unsecured...

IBM Grows Sales by 30% a Year with Personalized Web Sites and Communications.
November 14, 2000... CHALLENGE: Back in 1995 IBM faced a major sales challenge. Gold Service Executive Dan Flack explains, "We primarily used face-to-face reps to cover most customers. But the market was changing. Our competitors were providing products and...

How the Web Has Profoundly Changed the Ways Big Business Markets to Small Business.
November 16, 2000... Sometimes it's worthwhile to step back and gain some historical perspective on the current marketing and sales trends. Susan D. Goodman, chief development officer for answerthink, inc., an ebusiness services and consulting company that executes...

How to Market Your Products to Female Entrepreneurs Online.
November 16, 2000... Women launch the majority of new small businesses in America, so more companies are becoming interested in marketing to this demographic. But if you think you can market to women the same way you market to men, you'll be throwing away your...

farmbid.com gets 15-20% Response Rates on Email Campaigns to Farmers.
November 16, 2000... CASE STUDY CHALLENGE: Farmers may be the ultimate independent, small business people. While many farms are owned by corporations, the family farm remains the backbone of most countries' agricultural sector. It's a group that is embracing...

Is it OK to Email Lists from Business Events You Attended?
November 21, 2000... Here's the scenario: You just attended a business event such as a conference, seminar or trade show. There you were given an attendee list including email addresses. When you get back to your office, is it OK to send email to this list? ...

The Latest Practical Information for Marketers Wishing to Track Banner View-Thrus.
November 21, 2000... As B2BMarketingBiz.com reported in our 10/31 interview with Karen Breen Vogel of B2BWorks, most B2B banners may be far more successful than marketers who place them think they are. In fact, according to AdKnowledge a full 32% of banner...

Thomas Baker, Sr. VP Marketing Work.com, on What Business People Really Want from B2B Portals.
November 21, 2000... Thomas Baker is one of the most experienced B2B marketers on the Internet today. Prior to joining Work.com as Sr VP Marketing, he served as General Manager of the Wall Street Journal Interactive Edition from its early days in 1995 until the end...

Test Results from zapdata's Extensive Online B2B Advertising and Marketing Campaigns.
November 21, 2000... CHALLENGE: zapdata, an online purveyor of highly targeted B2B sales leads and postal mailing lists, needed a way to get the word out about their services. Direct mail, show booths and permission-based fax marketing were working well, but, as VP...

Brownfields.com Grows Targeted Site Visitors with a Viral Contest (That Cost Only $275).
November 27, 2000... CHALLENGE: Brownfields.com is a business portal for government, non-profit and investment executives involved in Brownfields programs that redevelop "blighted" urban areas into things like parks and greenways. Founder Bill Cocose had a very low...

Popular B2B eMarketing Book Author Barry Silverstein's Top Tips for Online Marketing Beginners.
November 27, 2000... Barry Silverstein CEO of B2B agency Directech/eMerge is also the author of "Business-to-Business Internet Marketing" -- a popular volume that's sold three times more copies than the average business book. We called Silverstein up to find out...

Warning: Flash Intro Pages Can Cost You Visitors.
November 27, 2000... Should your B2B site start with a Flash intro page? Many experts say "No." While Flash is a very useful tool -- especially for online product demonstrations and presentations -- business sites could hurt their results by forcing visitors to sit...