B2Bmarketing Biz articles from May 2004

B2Bmarketing Biz archives from May 2004

IT Marketing Survey Results: 2004 Response Rate & Budgeting Data Includes Some Surprises.
May 5, 2004... Given how hard the recession hit the high-tech industry, the most surprising data from our recent survey was that only 18.1% of surveyed software, hardware, and related services marketers make less than $50,000 per year. And 33.3% of you have...

Loyalty Marketing to Independent Sales Reps -- How to Convince Them to Keep Pushing Your Offerings.(First Annuity & Insurance Marketing)
May 13, 2004... CHALLENGE: "We have lots of competition out there and the space has been heating up," says Christine Lucas. "Everybody is offering newer, cooler, better stuff." As Marketing Communications Director for First Annuity & Insurance Marketing,...

Four Basic Tactics Behind Office Depot Online Success: $3.1 Billion Expected for 2004.
May 17, 2004... "We decided that we were not going to wait until the space matured or the dust settled. We decided we were going to be an early adopter, a thought leader, and a pioneer." That's how Monica Luechtefeld, Office Depot's EVP Global E-Commerce,...

Using Consumers to Influence B-to-B Buyers: How James Hardie Sells 1.8 Billion Siding Units Annually.(business to business advertising)
May 19, 2004... CHALLENGE: Led by a management team packed with engineers, James Hardie was the only manufacturer in the world that maintains an R&D center devoted to fiber cement technology for siding. The resulting products were revolutionary. ...

How Primavera Turned Boring Brand Ads to Must-Respond Lead Gen Campaigns.
May 26, 2004... CHALLENGE: If you're in the construction industry, you've known about Primavera software for more than 20 years. So when you need project management software, their name usually winds up on your vendor short list. It's a comfortable...