B2Bmarketing Biz articles from May 2003

B2Bmarketing Biz archives from May 2003

Business eCommerce on a Tiny Marketing Budget: How Liquidation.com Flourishes.
May 6, 2003... CHALLENGE: "It is tiny!" says Asad Haroon, VP Marketing & Partnership Programs at B2B auction site Liquidation.com. "Our marketing budget is sooo small." And his competition is sooo big. (Ever heard of eBay?) Plus, unlike most of...

How to Create a Series of Automated Follow-Up Emails to Convert Average Sales Leads into Hot Leads.
May 13, 2003... CHALLENGE: Like many marketers working for sales-driven organizations, Fred Richards knows what it's like to be a red- headed stepchild. As MicroStrategy's Director of Marketing Strategies & Lead Development, he's responsible for campaigns...

Survey - 729 B2B Marketers Reveal 2003 Results & Plans: Email & PR are Winners; Rented Lists Lose.
May 21, 2003... What's really working in business-to-business marketing in 2003? According to MarketingSherpa's survey results gathered over the past 48 hours from 729 participating marketers, not much of anything. Sad but true, not a single one of the 15...

Survey Results: If Your CEO Gave You $50,000, What Marketing Tactics Would You Spend it On?
May 28, 2003... Business marketing budgets are up in the air right now. In fact, our survey results of 729 B2B marketers last week revealed that only a measly 7.6% of marketers can "confidently plan" their marketing and ad campaigns through the end of 2003...