B2Bmarketing Biz articles from May 2002

B2Bmarketing Biz archives from May 2002

Sample Issue: Where2getit's Monday Morning Memo.
May 4, 2002... Subject: Savvy Marketing is Timeless [Firstname], In 1908, William Hoover purchased Murray Spangler's patent for the suction sweeper he invented. Hoover soon had a small staff turning out six suction sweepers a day. But William Hoover...

How to Switch from Direct Mail to Emailed Sales Lead Generation Campaigns.
May 7, 2002... CHALLENGE: Four times a year, Avnet Hall-mark Division used to send out big direct mail campaigns to garner sales leads for the Oracle products that it's responsible for marketing as a value added reseller to small-medium businesses. ...

How Hewlett Packard Uses Email, Online Surveys and Web Sites to Grow Customer Relations.
May 14, 2002... EXCLUSIVE INTERVIEW Hewlett Packard's Paul Horstmeier has what many business-to- business marketers would consider a "dream job." While you're getting lead gen campaigns out the door, approving print campaigns, and dealing with your...

How to Revive Old Sales Leads: Give Them a Better Deal and Get Personal.
May 21, 2002... CHALLENGE: SportsLife, a vendor of business franchises, needed to revive old business leads. Marketing Director, Robert Singer, decided that email was the route to reach, revive, and sort through this large list of leads. Singer had...