B2Bmarketing Biz articles from May 2001

B2Bmarketing Biz archives from May 2001

BizTravel.com Email Newsletter Gets Highest Clicks with Humor.
May 1, 2001... Every Friday almost half a million businesspeople receive the (by request only) BizTravel.com email newsletter. Site producer Ronnie Smith tries to select content that's so compelling that after seeing a short summary in their newsletter,...

Top 3 Online PR Mistakes B2B High Tech Companies Often Make.
May 1, 2001... We first heard of online PR expert Peter Shankman last fall when his firm, The Geek Factory, Inc. offered reporters and clients the chance to jump out of an airplane. Despite the fact that we get more than 100 PR pitches a day here at...

Pall Corporation Gets Double Digit Sales Growth to Forensic Scientists with Internet Game Campaign.
May 1, 2001... The average online marketing campaign has a shelf life of about a week. That's why we were interested to hear about an interactive campaign Pall Corporation (NYSE: PLL) that's been so effective that it's been running for a year now... and...

How Big Law Firm, Mayer, Brown & Platt, Markets Itself Through Web Sites Focused on Potential Client Needs.
May 8, 2001... This Case Study proves that Web marketing has come of age for all types of organizations -- not just high tech firms, dot-coms and other "early movers." Founded in 1881, Mayer, Brown & Platt is a very large traditional law firm serving...

Top 10 Tips on Outsourcing Email Newsletters.
May 15, 2001... Almost 50% of B2B marketers outsource email newsletter writing to their PR firm, a freelancer or an email newsletter consultancy. We contacted Tim Smith, Principal The Stencil Group (who's created several, much-lauded, newsletters on behalf of...

The Five Easy Steps to Running a Successful B2B Web Chat.
May 18, 2001... Remember the days when teleconferencing was all the rage? B2B marketing consultant Oveda Hancock of The Adevo Group, (who's been there, done that and then some) says that Web chats are not only much easier for marketers to run, but also chats...

Media Relations: Three Business Journalists Reveal How You Should Contact Them Via Email.
May 22, 2001... Ever wished you could go face-to-face with the media you email your press releases to? On May 10th members of New Jersey's chapter of the International Association of Business Communicators (IABC) got to pepper three business journalists with...

A Press Release So Bad Business 2.0 Editors Say "Fire That Flack!".
May 22, 2001... Journalists are deluged with so many inappropriate and/or badly written press releases via email every single day that sometimes they get cranky. The editorial team at business magazine and Web site Business 2.0 have found a way to vent some of...

PaperExchange Gets Non-Tech Savvy Execs to Return to Its Online B2B Marketplace Frequently.
May 22, 2001... Summer 2000 saw a boom in B2B marketplaces, or as some people called them, B2B exchanges. These Web sites were launched for almost every industry you can imagine - from coffee distributors to retail overstock liquidators. They hoped procurement...

SPECIAL REPORT: Should Your Company Reserve a ".Biz" Domain? Here's What You Need to Know.
May 29, 2001... Businesses around the world have until July 9th to register their trademarked names for the new .biz domains. According to Doug Armentrout, CEO NeuLevel (the company that manages this process) millions of businesses have already done so. Does...