B2Bmarketing Biz articles from March 2004

B2Bmarketing Biz archives from March 2004

How to Build Buzz at a Massive Trade Show on a Limited Budget: Operation Blueshock Strikes CES.(Bluetooth Special Interest Group)
March 3, 2004... CHALLENGE: "We couldn't afford a big booth, we just couldn't," says Eric Schneider Marketing Manager Bluetooth Special Interest Group. "We're a trade association operating on a modest budget." This January 192,000 mass retailers and...

Results Data & Useful Ideas from Fairchild Semiconductor's Seminar and Webinar Tests.
March 10, 2004... CHALLENGE: "Our accounts are on four continents, and anywhere from less than $100,000 per year to several million per year," says Fairchild Semiconductor (NYSE:FCS) Market Development Manager Claudia Innes. In winter 2002-2003, Fairchild...

How to Get 1,000s of Prospects to Fill Out a Survey (& What to Do With the Results).
March 24, 2004... CHALLENGE: Jeff Brunings admits he's a very lucky Marketing Director in that he doesn't have to focus 100% on short-term sales lead generation campaigns the way some marketers do. He's already developed a strong in-house prospect list with...

Interactive Registration Form Gets 300% More Completions Than Regular Sales Lead Forms.
March 31, 2004... CHALLENGE: "Being able to get the correct information in front of our customers using forms can be a pretty arduous task," says Mike Calder. As a Marketing Program Manager at Tektronix (NYSE:TEK), Calder runs lead generation campaigns to...