B2Bmarketing Biz articles from March 2001

B2Bmarketing Biz archives from March 2001

Top 9 Tips for Successful Sales Support Email Newsletters.
March 6, 2001... It's the fastest growing category of content online -- almost every business in North America has started publishing, or is planning to publish, an email newsletter for customers and key prospects. Dave Olson, Marketing Director at...

Maximize Your Press Release's Impact by Adding Hotlinks to a Microsite.
March 6, 2001... "In the old days we used to put unique 800 numbers in press releases, " John Coe, President of Database Marketing Associates says. Now Coe advises his B2B clients add a URL which links to a special offer page or microsite onto all their press...

IBM's Rich Media Campaign Results Are "About Six Times Better than Traditional Direct Mail".
March 6, 2001... CHALLENGE: As we reported in a Case Study dated 11/14/2000 (see link below) IBM has raised sales by 30% to many of its biggest customers through its personalized Gold Service program. This winter, Gold Service Director Dan Flack and Integrated...

How Customer-Focused is Your Company? Test Your Site with the "We We Monitor".
March 13, 2001... Seems like every company in the world claims to be customer- focused. But are they really? Many marketers don't realize just how revealing the language they use to describe their company is. Now there's a new online tool to evaluate that...

Sento Corp Doubles Email Marketing Response Rates by Switching to a B2B Specialty List Broker.
March 13, 2001... CHALLENGE: Sento Corporation has had great success using fax marketing to generate qualified sales leads for its $3,000-$8,000 IT training courses. So, in Fall 2000 they decided to take their electronic marketing one step further -- to the Web....

Myth Exploded: Yes You Can Merge/Purge Rented Email Lists. Here's How.
March 13, 2001... Guess what? Anybody who tells you that you can't merge/purge rented email lists is wrong. In fact it's one of the biggest myths in B2B online marketing today. Merge/purge, the art of checking lists against each other to eliminate duplicate...

Your CRM/eCRM Data Integration Project Part I: Eight Key Tactics to Create a Successful RFP.
March 20, 2001... These days it seems like every B2B marketer on this planet is working on an integration project. Integrating offline and online customer and prospect data, integrating online and offline campaign results, integrating the campaigns themselves...

BMC Software Gets 50% Click Throughs From Fortune 500 Execs Via Non-Branded, Educational Sites.
March 20, 2001... CHALLENGE: BMC Software, the fifth largest software company in the world, does business with about 90% of the Fortune 500. BMC had a challenge common to high tech companies marketing online: their prospects are not individuals, but rather...

Integrate Your Online/Offline Media Mix for Lead Generation and Branding Purposes.
March 27, 2001... As we've reported before, online and offline marketing integration is one of the hottest topics in B2B marketing today. Unfortunately it's also one of the least-easy things to accomplish, especially since often emarketing departments are...

Top 4 Tips for More Effective Online PR.
March 27, 2001... Fact is most American business reporters rely on email and Web surfing for news, information and sources these days far more than printed press releases and meetings at trade shows. So, the art of online PR has become critical, especially when...

Ron Lieber, Senior Writer FAST COMPANY, Shares the Best PR Pitch Letter He's Ever Received.
March 27, 2001... When FAST COMPANY'S Ron Lieber, showed B2BBQ Show attendees a copy of the best PR pitch letter he's ever gotten, we thought you'd like to take a look at it too, even though it's not strictly online marketing related. Lieber received the...

Two Proven Ways to Raise B2B Sales Online.
March 27, 2001... "Yes, you can sell large pieces of capital equipment online" says Linda Holden, National Sales Manager at Thomas Register. However she notes it's not as easy as you think. "Engineering doesn't want to talk to purchasing and purchasing doesn't...