B2Bmarketing Biz articles from June 2004

B2Bmarketing Biz archives from June 2004

How to Turn Your White Paper Promo Into a One-two Punch to Generate Better Leads.
June 2, 2004... CHALLENGE: "We have a pretty scientific approach to promoting our white papers," Paul Dunay, BearingPoint (NYSE:BE) Head of Marketing for Financial Services North America. It's a good thing too, because he and his team have to crank out a...

How to Combine Lead Generation, Search Engine Optimization, and PR in a Single Low-cost Campaign.(MedTech Group)
June 10, 2004... CHALLENGE: Being a long-term player in a rapidly-changing marketplace can have its disadvantages. The MedTech Group has been a top contract manufacturer of medical devices and components since 1979. Which means although device engineers...

Software Company President's Blog Proves a Publicity & Search Optimization Bonanza.
June 16, 2004... CHALLENGE: When his PR guy asked him to write a blog, CoreSteet President Phil Libin said no. "Chuck was kicking around the idea of using a blog as a corporate communication device. I never got that excited about it being an official thing...

How Can You Turn Web Site Metrics Data Into Truly Useful Info? Avaya Tests Floating Feedback Link.
June 24, 2004... CHALLENGE: Avaya Inc (NYSE:AV) has more than a million customers, more than two million shareholders, 2,500+ authorized partners, and 15,000 employees in 50 countries. While this is thrilling news when you're writing the annual report,...