B2Bmarketing Biz articles from June 2003

B2Bmarketing Biz archives from June 2003

Vary Email Creative by Region for Higher Response.
June 3, 2003... CHALLENGE: Pamela Hoffman, Ajilon's VP Marketing Communications, produces sales collateral for account reps serving three different marketplaces from more than 100 different regional offices. "A big part of the sales effort is maintaining...

How Tweaking a Business Web Site's Design Can Increase the Sales Leads it Generates by 60%.
June 10, 2003... CHALLENGE: Exactly one year and a day ago, Administaff's VP Marketing Gregory Morton proudly launched a new site, HR Powerhouse.com, that he hoped would generate lots of leads for his field sales force. Why have a separate site? After...

PR on a Low Budget: Combine 3 Tactics for Peak Impact.
June 17, 2003... by Reporter, Srikumar S. Rao CHALLENGE: Last May, Communications Manager Matt Pitchford was hired to make his company IIRC (now TruStar Solutions) more famous - a difficult task for a firm that at the time had an acronym for a name and a...

How to Market by Offering Prospects Palm & Pocket PC Tools (Low Cost & Widely Applicable).
June 25, 2003... by Reporter, Srikumar S. Rao CHALLENGE: Much like typical business executives these days, doctors and nurses are too busy to read much, and frequently not at their desks when they need to access information. Win Morgan, Marketing...