B2Bmarketing Biz articles from June 2002

B2Bmarketing Biz archives from June 2002

How to Keep Sales Flow Predictable by Combining Telemarketing, Direct Mail, Email & Webinars.
June 4, 2002... CASE STUDY CHALLENGE: Like many tech vendors, where2getit had no problems selling their locator software and other online marketing software during the Internet boom. During those heady days of technology spending, they could basically...

How to Influence CEOs with an Online TV Show (It's Cheaper & More Effective Than You Think).
June 11, 2002... CASE STUDY CHALLENGE: To many CEOs and corporate decision makers, PCs are pretty much all alike. A box is a box is a box. Buying decisions often come down to cost rather than brand, and software purchasing decisions are often separate. ...

Failure! The Story of an Online B2B Marketing Test That Bombed.
June 18, 2002... CASE STUDY CHALLENGE: Have you ever had a sudden brainwave of an idea to improve your marketing that seemed so great you just had to put it into action immediately? It happened last week to one of our readers and he just called us up...

How to Use Autoresponder Emails to Turn Sales Leads Into Profitable Accounts.
June 25, 2002... CASE STUDY CHALLENGE: Tom Kulzer, CEO and Founder of AWeber Systems an ASP in the intensely competitive field of autoresponder services, has one thing in common with the president of "the hair system for men." Not only did he start the...