B2Bmarketing Biz articles from June 2001

B2Bmarketing Biz archives from June 2001

How to get Your eBusiness and eMarketing Budget Approved By the CEO.
June 12, 2001... Used to be it was easy to get the go-ahead on an Internet marketing, Web site development or other "ebusiness" proposed expenditure. Not any more. Scott Cotter, Exec Director of Product Marketing for Visual Insights, says, "We're seeing...

HTML vs Rich Media Test Results from B2B Broadcast Email Campaign.
June 12, 2001... CASE STUDY CHALLENGE: RioLabs is a two-year old ecommerce transaction software company. Marketing Manager Katie Connaughty explains in layman's terms, "You know those widgets you always hear about? Our software helps people like widget...

Top 3 Things North American Businesses Must Know About International Internet Marketing.
June 18, 2001... As of March 2001, only 47.5% of people surfing the Internet spoke English as their primary language. Yet, many North American businesses don't see this number as cause for alarm. B2B marketers say, "Well in our industry, most executives...

Lessons Support.com Learned About Highly Effective Web Site Design for Sales Lead Generation.
June 26, 2001... When was the last time you visited a big B2B company's corporate home page and couldn't help but exclaim, "Wow, what a great Web site!" Rarely if ever, right? That's why when we came across Support.com's exceptionally well designed home...