B2Bmarketing Biz articles from June 2000

B2Bmarketing Biz archives from June 2000

How AssetTrade.com Sold More Than $5 Million of Equipment in Its First 5 Weeks.
June 5, 2000... THE SITE: AssetTrade.com is a new online marketplace for used industrial equipment and machinery. Along with the usual e-market functions, "we also provide offline services such as appraising and cataloguing of equipment up for sale," says VP...

Angie Kim Of Equalfooting.Com On Top Tactics for Affinity Marketing and Market Research.
June 7, 2000... EqualFooting.com is an online marketplace for small businesses in need of industrial supplies. Since its start in June 1999 with three employees, it's grown to more than 130 staff and is considered to be one of the largest online industrial...

CenterBeam: Selling Solutions to SOHOs Through Intensive Marketing at the Regional/Local Level.
June 14, 2000... Last week we met with Sheldon Laube, Chair and CEO of CenterBeam, in Manhattan's May Rose restaurant. He explained that the problem with PC vendors (as well as many other marketers aiming at SOHOs) is that they just market particular products...

Payment Please: Using Fax Advertising to Drive New Small Biz Customers to a Web Site.
June 14, 2000... THE CLIENT: Payment Please is an Australian based, low- cost, technology-based debt collection firm. It enables businesses to collect overdue accounts for a one-off fixed fee of $20 -- rather than paying commissions (typically 10%) to...

Kristin Zhivago Reveals What Businesses are Doing Right -- and What They Are Doing Very, Very Wrong.
June 20, 2000... Kristin Zhivago has been one of America's most famous B2B marketing strategy consultants since she first opened her doors in Silicon Valley in 1979. Her clients have ranged from hot Web start-ups to Fortune 500 companies. We chatted with her...

How e-Steel Used Pre-Launch Marketing and PR Tactics to Get Their "Feet on the Street".
June 20, 2000... COMPANY: e-Steel, an online marketplace for steel buyers and sellers, was founded in 1998 but didn't go live on the Web with until September 1999. What did the company do during all that time? Sherry Sigler, e-Steel's Senior Director of...

Kristin Zhivago Part II: How to Hire B2B Net Marketers; and, The Wireless Future.
June 26, 2000... Last week B2B marketing guru Kristin Zhivago shared her insights into what companies are doing right... and what they are doing very wrong online. Now B2BMarketingBiz.com's exclusive interview continues with Zhivago's advice on who to hire,...