B2Bmarketing Biz articles from July 2003

B2Bmarketing Biz archives from July 2003

How to Use Site Chat to Generate Sales Leads: 4 Best Practices & Test Results.
July 8, 2003... CHALLENGE: Niall Booth describes the frustration of having highly-qualified prospects visit his Company's site... and then leave again without signing up as a lead to be contacted. "The analogy we use -- you're an ice fisherman; you can...

How to Get 100% of Hot Prospects to Download a White Paper: Trade Show Follow-up Email Tips.
July 15, 2003... By Contributing Editor Srikumar S Rao CHALLENGE: Many business marketers make a common mistake. They gather prospects' emails at trade shows from zapping attendee badges or gathering business cards in a fishbowl. Then they dump the...

How to Impress C-Level Executives with Guerilla Online Marketing (Includes Landing Page Test Results).
July 22, 2003... CHALLENGE: Justin Hitt, President of iunctura.com consultancy, markets his services to C-level executives - CEOs, CIO, COOs and CMOs. He started by testing banner ads (link to samples below), with mixed results... "They pulled an...

Co-op Marketing Campaign Generates 4,258 High-quality Leads: Webcast vs Sweeps Offer Test Results.
July 30, 2003... CHALLENGE: Last September, Encounter Collaborative's Marketing Director Sandy Cahill began considering her options for an important niche trade show for the training industry in February. She couldn't afford a splashy booth or a big show...