B2Bmarketing Biz articles from July 2001

B2Bmarketing Biz archives from July 2001

How Oracle's Chief Marketing Officer Transformed Their Online Marketing That "Sucked".
July 10, 2001... CHALLENGE: When former software developer Mark Jarvis was promoted to the position of Chief Marketing Officer for Oracle three years ago, he only had five years of marketing experience, and absolutely no formal marketing training. Plus, he...

TUTORIAL: Best Practices in Online Sales Lead Generation.
July 18, 2001... The Internet has profoundly changed the lead generation marketing. Business marketers, who had focused on direct mail and trade shows, now have to learn new tactics. Luckily, it's well worth it in terms of ROI. Web-based lead gen campaigns can...

Why PeopleSoft is Shifting Up to 50% More of Its Marketing Budget to Online Efforts.
July 24, 2001... CASE STUDY CHALLENGE: Although PeopleSoft is a fairly well known brand name in the human resources field; it's not so famous in the supply chain management software field. So, Scott Danish, Director Supply Chain Marketing, couldn't...

Event Notes: Top 7 Lessons Learned at 'Marketing to Global 2000 Breakfast'.
July 31, 2001... Early Monday morning July 30th, a group of B2B marketers met in San Francisco for MarketingSherpa's first "Marketing to the Global 2000" discussion breakfast. Publisher Anne Holland moderated this informal knowledge sharing event. Here are...

Software Company Raises Sales 25% With Simple Email Follow-Up Campaign.
July 31, 2001... CHALLENGE: Sustainable Software (SustWorks) use 100% online marketing to sell their products to the small business and home office marketplace. In what is now the classic tradition of software marketing, they offer free trial downloads from...