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B2Bmarketing Biz articles from July 2000
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B2Bmarketing Biz archives from July 2000
Top 12 Facts B2B Web Sites Need to Know To Avoid Wasting Money While Direct Mail Marketing.
July 10, 2000... Due to a lack of highly targeted B2B email lists on the rental market, most B2B online marketers are turning to traditional direct mail to drive traffic to their site. So, when we heard direct mail agency, Jam Communications (whose clients...
Just-Auto.com Finds Serious Auto Executives Prefer Email Newsletters With a Jokey, Casual Tone.
July 19, 2000... CASE STUDY
CHALLENGE: Just-Auto.com, one of several sites from B2B vertical site publisher Just-Sites.com, needed a way to effectively raise traffic and build customer relationships. Their target audience: high-level automotive industry...
Top Four Lessons netgenShopper Learned From Email Marketing Tests.
July 20, 2000... CHALLENGE: netgenShopper is a online buyer/seller matching service enabling local businesses to find new customers in their own region. This start-up's executive management team all have marketing backgrounds -- and it shows. We asked President...