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B2Bmarketing Biz articles from January 2005
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B2Bmarketing Biz archives from January 2005
How to End Sales Lead Neglect & Make Sure Every Single Lead is Followed Up On Appropriately.
January 5, 2005... CHALLENGE: "We were growing 25-30% quarter after quarter, but only converting about 4% of our leads to genuine sales opportunities," says Gil Rapaport, VP Marketing for disaster recovery software firm XOsoft.
"We knew how to generate...
How to Convert Your CEO to a Landing Page Testing Fan.(chief executive officer)
January 20, 2005... CHALLENGE: His seven years of experience in online marketing told Mark Ogne, VP Marketing RingCentral Inc., a provider of telephony systems for small businesses, that it's critical to test Web pages that convert visitors into customers.
...
How to Improve Direct Mail Responses by Surveying Prospects Before You Start Copywriting.
January 27, 2005... CHALLENGE: Congratulations, your company has just invented a fabulous new widget that's wonderful in many, many ways. How do you figure out which single benefit to spotlight in your launch marketing campaigns?
What headline will really...