B2Bmarketing Biz articles from January 2004

B2Bmarketing Biz archives from January 2004

Using Teleseminars to Impress Sales Leads (Cheaper and Easier to Produce Than Webinars).
January 6, 2004... CHALLENGE: Unlike most other firms which charge for the work they do, Annie Jennings PR only charges for resulting media placements. It's sort of the CPA (cost per acquisition) media model applied offline. Which means, just as with online...

How to Turn a Popular Viral Campaign into a Sales Lead Generation Machine.(e-tractions)
January 13, 2004... CHALLENGE: Last year Michael Gauthier, CEO e-tractions, learned a critical lesson -- never, ever take down old landing page art from your servers because you never know when a prospect may click through on an ancient campaign email to respond....

Palo Alto Software Raises its Sales Conversion Rates from 1.01 to 2.39 with Site Design Tweaks.
January 20, 2004... CHALLENGE: "I know we're not alone out there, dealing with multiple sites and content versus sales sites," says Noah Parsons, Product Marketing & Sales Director at Palo Alto Software. Palo Alto got most of its online sales funneled in from...

Forrester Tests Multi-part DM Campaign and Google AdWords to Promote Consulting Services.
January 27, 2004... CHALLENGE: What do you do when your company makes a complete about face on services offered? Forrester Research B.V. (the European arm of the US research company), had been telling their marketplace very firmly for five years that they...