B2Bmarketing Biz articles from January 2001

B2Bmarketing Biz archives from January 2001

SPECIAL REPORT: Top 10 B2B Internet Marketing Tactics That Worked Best in 2000.
January 2, 2001... Here at B2BMarketingBiz.com we specialize in one thing: bringing you practical news about what's really working for your marketing colleagues online. During 2000 we interviewed almost 100 B2B marketers from big famous companies like IBM,...

eFinance 2001 Outlook & Internet Marketing Trends Report.
January 4, 2001... The year 2000 will be remembered as a tumultuous one for Internet companies. While eFinance companies have fared better than some of their Web-based peers, the rapid decline in valuations has knocked several products out of the market and has...

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Special Report: Best Practices in Internet Marketing to Small Businesses.
January 7, 2001... During 2000, as we interviewed dozens of the top marketers who specialize in targeting the small business and SOHO marketplace, three key trends began to emerge. Marketers for Web sites, such as Office.com, start-ups such as vJungle, and...

Business Marketers Test "Call Me Now" Site Buttons.
January 9, 2001... More and more businesses are adding "Call me now" buttons to their Web sites. These buttons allow a visitor to input the phone number they'd like to be called at, and when they'd like to be called by a customer service or sales rep. Why...

Quote.com Grows Long-Term Personal Investor Traffic by Adding Community to its Site.
January 9, 2001... CASE STUDY CHALLENGE: Lycos Quote.com's goal for the year 2000 was to expand to a broader investor demographic beyond its initial audience of day traders. To do so, the site needed to become more attractive to longer-term investors, and...

Irv Mermelstein on Creating Content That Online Investors Find Compelling.
January 9, 2001... Irv Mermelstein is the Publisher of Profits Over Time, an independent personal investment news service online. Mermelstein has managed to bootstrap a thriving business, despite the fact that dozens of big name sites are spending millions to...

How to Avoid the Most Common Myths and Blunders of Search Engine Optimization.
January 9, 2001... Everyone knows search engine optimization is one of the most effective ways to drive highly qualified sales leads to your Web site. But let's face it, for most marketers from creative backgrounds, mastering optimization is like having to...

Anatomy of a Really Successful B2B Wireless Advertising Campaign.
January 9, 2001... CHALLENGE: Intraware, a provider of Web-based IT management solutions, wanted to attract more buyers with substantial budgets from the Fortune 1000 while lowering its cost per qualified sales lead. This challenge was made more difficult by the...

How to Market to the Millions of Independent Professionals (Hint: Don't Call Them Small Businesses!).
January 14, 2001... The small business marketplace is very much like the consumer marketplace. It's so vast as to be overwhelming. Companies that succeed have found their most powerful marketing campaigns are those that target a specific segment of the market and...

Advertising on Trade Show Web Sites Significantly Lowers Businesses' Cost Per Sales Lead.
January 15, 2001... Do ads on trade show Web sites really work? Stuart Stafman, CEO of PackExpo.com, a trade show site for the packaging industry that's expanded to become a year-round B2B exchange, says almost 50% of the 55,000 tickets sold for the PackExpo show...

Anthony Muller's Top Five Tactics for Getting Higher Search Engine Rankings.
January 15, 2001... Anthony Muller, President Zenhits, specializes in search engine optimization for a handpicked group of clients. In Part I of our interview last week, he revealed the most common myths and blunders of optimization. (See the link at the end of...

Welocalize.com's "Free eQuote" Web Site Button Generates Sales Leads from the Global 2000.
January 15, 2001... CHALLENGE: Although they have many smaller clients, Welocalize.com's target market are the Global 2000 -- large multinationals willing to pay six figure amounts for their Web sites and intranets to be accessible and appealing to staff, clients...

Nina Castro Owens of Cap Gemini Ernst & Young on the Electronic Financial Services Marketing Wars.
January 17, 2001... FinancialMarketingBiz.com spoke to CGE&Y to get further insight into the current offline vs. online marketing war being raged in the eFS (electronic financial services) space. Of the six areas of a recent CGEY special report, "Moving Mountains...

MainControl(R) Wins Small Business Accounts by Schmoozing Them at a Virtual Golf Game.
January 18, 2001... CHALLENGE: Since 1994, MainControl(R) has sold big companies, like Sears and Southwest Airlines, software to help them manage their technology assets. Last year they decided to grow by reaching out to "the other 80% of the marketplace" --...

Don Skarzenski Shares B2B Banner Tactics That Make an Enormous Difference in Click Through Rates.
January 23, 2001... Don Skarzenski who serves as Sr VP Sales & Marketing at NetMason, an e-marketplace builder for companies in the energy industry, is also well known as a font of banner wisdom in the i-advertising email discussion group for Web marketers. In...

Action Conference Call Raises its Sales 500% Solely Through Search Engine Optimization.
January 23, 2001... CHALLENGE: Action Conference Call, a provider of conference calling services, was frustrated with its Web marketing results using standard banners. Bob Wise, Action's Director of Operations, believed in his Web site's ability to close sales,...

Prudential Securities Increases Banner Campaign Profitability "By an Order of Magnitude".
January 24, 2001... CASE STUDY CHALLENGE: Like many financial institutions, Prudential Securities uses an internal CRM package so that management and salespeople are constantly and continually aware of what is being bought and sold at all times. However, this...

Lou Tosto, General Manager, Explains the Differences Between SmartMoney.com and Its Print Sibling.
January 24, 2001... Now in its fourth year, SmartMoney.com is a relative old-timer online. We spoke with the site's General Manager and Associate Publisher, Lou Tosto to find out how the site has been successful in an era when some traditional media companies are...

Terri Lonier's Advice (and Warnings) on Marketing to the Growing SOHO Marketplace.
January 29, 2001... As President of the Working Solo consultancy, Terri Lonier advises Fortune 500 firms on how to reach the rapidly growing small office/home office (SOHO) market. Her clients have included Microsoft, Intuit, Cisco, HP and Bank of America. Q:...

Tom Antion Warns Big Business not to Overestimate Small Business People's Internet Savvy.
January 29, 2001... While leading educational seminars for the Main Streets Online program last year, speaker Tom Antion admits although he's a small businessperson himself, he was somewhat surprised by the very basic nature of many attendees' questions about the...

Test Results for Paid Search Engine Listings: Google Beats GoTo.com, Lycos and Sprinks.
January 30, 2001... CHALLENGE: Although WebSurveyor is a dot-com start-up, the company has a reputation for carefully watching the bottom- line. So, when its Marcom Director Meg Walker needed fresh sales leads for research tools ranging in price from $199- $4,000,...

The FinancialCafe.com Leverages the Power of the Word "Free" to Grow Online Extra-Rapidly.
January 31, 2001... CASE STUDY CHALLENGE: Officially launched in May 2000 amidst the glut of online banks, discount brokers, and financial supermarkets, The FinancialCafe.com needed a cost-efficient way to be catch consumers' attention above the noisy...

Research Results on How to Target the Most Profitable Online Bank and Brokerage Customers.
January 31, 2001... While undergoing its own re-branding exercise, Accenture (the former Andersen Consulting) conducted and released the results of "Beyond the Blur: Correcting the Vision of Internet Brands," its first-ever eBranding survey, in November 2000....