B2Bmarketing Biz articles from February 2004

B2Bmarketing Biz archives from February 2004

How to Convert More of Your Tentative Prospects with Highly Targeted, Personal Emails.
February 4, 2004... CHALLENGE: Like many business-to-business marketers, Renato Beninatto of Common Sense Advisory has a very limited universe of prospects. In fact, his entire potential marketplace is executives at no more than 3,000 companies worldwide. ...

Adding Audio to Your Business Web Site - Helps Sales Reps Maximize In-person Meeting Impact.(GBUCs)
February 10, 2004... CHALLENGE: Stephen Meade, CEO at GBUCs, has one of the toughest b-to-b marketplaces to crack -- COOs and CFOs at huge organizations including governments, large public school systems, and big companies. "If they have lots of locations and...

How to Twist the Sales Department's Arm to Feed Info to Your Marketing Database.
February 18, 2004... CHALLENGE: Michael Lodato, Executive VP & Chief Marketing Officer for QAD Inc (Nasdaq: QADI), likes to tell the "72% horror story." Here's how it goes - two years ago when Lodato joined QAD, he was dismayed that the existing database only...

How to Maximize Business-to-Business Email Newsletter Results: Useful Data & Samples.
February 25, 2004... CHALLENGE: "We're pretty lean and mean," says Julia Ochinero Openwave (NASDAQ: OPWV) Senior Manager Customer Marketing. The young wireless data tech Company, formed by a series of mergers and acquisitions four years ago, needed to build its...